A guest rarely tells you what they actually need. They'll tell you what they think they want, but you quickly learn to read between the lines: you notice that the couple who asked for a restaurant recommendation are really asking for help salvaging an anniversary that started badly,
Below is a living document, published based on my own goals, convictions and experience. This is not financial advice. The CFA curriculum calls the investment policy statement the first step in the portfolio management process. It governs what you aim to achieve, the risks you're willing to take,
This is a prediction. I have not, in fact, passed my CFA Level 1 exam in one go. But I'm sure as hell going to try (in November 2026), and here's how. What follows is my system: research synthesis, live experiments, public accountability. Learning how to
I treat every outcome like it's mine. Coordinating product launches across teams, following up on a single process that fell through the cracks, my instinct is the same: It's not done until it's done right. "Not my problem" is not in my
CFA Level I — Quantitative Methods Constructing Hypothesis Tests Four tests, one framework. Learn which test to reach for — and how to run it — based on what you're testing. Framework t-test (Mean) Diff in Means Paired Chi-Square F-test Predict See It Test The Framework One question determines everything Before
CFA Level I — Quantitative Methods Every statistical test is a bet — and there are exactly two ways to lose it. The Setup Two Errors The Tradeoff Predict See It Procedure Formulas Test Yourself The Setup A courtroom for data Imagine you're a jury. The defendant (the null hypothesis,
I got into marketing to learn how to sell my own products. And I did: I dove into startups, content marketing, SEO, and CRMs. Then I realised... I have no products to sell. And, frankly? I don't want to spend my career selling low-ticket B2C products (which is
Running a website takes time. Frankly, it's a pain in the ass. In fact, it's such a pain in the ass that I've never run one—even though I've been knee-deep in digital marketing for years, building pages and optimizing content for